If They Wrote an Article About Your Practice, What Would It Say?
Picture this. A big magazine is doing a feature on patient experiences at plastic surgery practices across the country. You’re in it. What do you think they'd say?
Would it be something you’d proudly frame on the wall? Or would your stomach drop as you read the headline?
Here’s the truth. Patients are already writing that article; every time they post a review, talk to a friend, or share their experience online. Whether it's glowing or scathing, the story gets out.
We’ve seen it firsthand. As plastic surgery consultants, we talk to practices every week that are struggling to figure out why surgical bookings are down, reviews are lukewarm, and patients just aren’t as excited to come back or refer their friends. Nine times out of ten, it’s not your pricing. It’s not your location. It’s not even your results.
It’s the patient experience.
The Little Things Aren’t Little
When patients say things like:
• "They seemed rushed"
• "No one explained anything to me"
• "I never heard back after my consult"
They’re not just venting. They’re pointing out red flags that keep them from saying yes, from trusting your process, and from recommending you to others.
And unfortunately, when this stuff goes unchecked, it snowballs.
Let’s Call It What It Is: A Business Problem
Ignoring the patient experience is expensive. It costs you consult conversions. It costs you reviews. It costs you referrals.
Even if your surgery results are amazing, patients will remember how they felt through the process. Were they informed? Were they supported? Did your team make them feel like a person, or just another thing to cross off your list for the day?
This is exactly where experienced plastic surgery consultants can make a real impact. Not with fluff, but with structure.
How We Can Help
Help with consult flows that feels disconnected or overwhelming
Assistance updating scripts that sound robotic (or worse, overly salesy and rushed)
Identify gaps in follow-up that make patients feel forgotten
We don’t just give a recommendation and say good luck. We help you build a reputation patients want to talk about. One that shows up in your online reviews, your word-of-mouth referrals, and your revenue.
If They Interviewed Your Last 10 Patients...
Would they describe a warm, welcoming experience that made them feel confident and cared for?
Or would they talk about unanswered questions, confusing pricing, or a staff that couldn’t be bothered?
You don’t have to guess. You can create an experience that guarantees the first story, not the second.
That’s what we do at PS². We help plastic surgery practices turn “meh” into “wow,” with real systems, real training, and real results.
Want to be proud of what people are saying about your practice? Let’s talk.
The story’s being written either way. You get to decide how it ends.