3 Simple KPIs to Track Your Marketing Without Getting a Marketing Degree
We work with plastic surgery practices across the country to help them grow smarter, not just bigger. One of the most common gaps we see? Practices spending on marketing without knowing what’s working.
The truth is, tracking your marketing performance doesn’t have to be complicated. These three KPIs will give you real insight into what’s driving patient growth and they don’t require a marketing degree to understand.
KPI #1: Online Reviews
Why it matters
Online reviews are one of the most powerful tools for attracting new patients. Google, Yelp, RealSelf, and Healthgrades are often the first stop for prospective patients deciding where to book a consult.
Pro Tip: Talk with your marketing partner about how reviews support your growth, so you're not just asking for them without a clear direction.
What to track
Total number of reviews by platform
Total number of reviews by platform
Star rating trends
Frequency of new reviews
How to improve
Offer to text or email the link while the patient is still in-office
Automate the process through your EHR or a third-party tool
Monitor platforms weekly to catch issues early
KPI #2: Website Leads & Conversion
Why it matters
Your website should act as a 24/7 patient concierge. If people are visiting but not submitting a form or calling your office, something’s broken or missing.
What to track
Number of leads generated from your website
Form submissions and call tracking
Conversion rate from lead to scheduled consult
How to improve
Test your web forms regularly (broken forms means lost leads)
Train your team to respond quickly and consistently
Add tracking to forms, calls, and chat so you know which sources are converting
KPI #3: Social Media Growth & Engagement
Why it matters
Social media builds familiarity and trust before a patient ever walks through your doors. A consistent, authentic online presence often leads to higher conversion rates during consults.
What to track
Follower growth by platform (Instagram, Facebook, TikTok)
Engagement (likes, comments, shares, saves)
Website clicks or DMs from posts
How to improve
Post 2–3 times per week
Share educational, behind-the-scenes, and testimonial content
Avoid hard selling; focus on value and connection
Use stories and reels to boost visibility
Pro tip: Your feed should be more than just stock photos. Even if you have someone manage your social media for you, someone in the practice needs to be the point person collaborate on real life photos.
Bonus Tip: Schedule a Monthly Marketing Review
You don’t have to be an expert in every area, but running a plastic surgery practice means having at least a general understanding of what’s happening behind the scenes. Even if you outsource marketing or work with a great website partner, never assume they’re tracking everything.
Set a recurring 30-minute monthly check-in to review website performance, ad spend, and lead tracking. Ask questions. Ask for explanations. They work for you and your growth depends on it.
Marketing doesn’t have to be confusing
While we’re not marketers, we know what matters and we’ll help you ask the right questions, track the right numbers, and hold your vendors accountable.
We specialize in plastic surgery practice management. As experienced plastic surgery consultants, we help practices bridge the gap between clinical care and operational growth, so you can focus on patients while we help guide the business side.